Nobody Wants to Read Your Sh!t

Although far removed from earthquake engineering and academic writing, we can learn a lot from writers of advertising and fiction. The most important lesson I've learned is that nobody wants to read your shit. Steven Pressfield wrote an entire book about it, but I'm pretty sure the phrase was around long before the book. reading Nobody Wants to Read Your Sh!t

Go Cite Yourself

Metric-driven academia, with its focus on h-indices and impact factors, has led to shady behaviors like citation cartels and publication bounties. Superfluous self-citations are also shady, but a few self-citations are natural when developing a line of research. So, go ahead and post a selfie. Think of the baristas at your local coffee shop. … Continue reading Go Cite Yourself