Nobody Wants to Read Your Sh!t

Although far removed from earthquake engineering and academic writing, we can learn a lot from writers of advertising and fiction. The most important lesson I've learned is that nobody wants to read your shit. Steven Pressfield wrote an entire book about it, but I'm pretty sure the phrase was around long before the book. https://www.amazon.com/Nobody-Wants-Read-Your-Sh-ebook/dp/B01GZ1TJBIContinue reading Nobody Wants to Read Your Sh!t